My Star Story – From Client to Director of Training

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Take a look at this video I made for a project my senior year of college.

I stumbled upon StarCycle over 6 years ago, when a girl I danced with told me about this cool new spin studio that just opened in town. I so vividly remember walking in for my first class and wondering, “Do I need shoes? No, I have shoes on.” Ha! Little did I know I was about to clip in and fall in love with the ride. 

Instantly, I idolized every instructor. Sure I had my favorites, but they were all spin queen’s in my eyes. Coming from a strong dance background, I was drawn to the loud music, riding to the beat and the choreography. I knew I would find a way to make it up to the podium myself someday. 

Not long after, I left for college. I missed a lot of things that first year–my dog, my family, my town… but what I actually missed the most was StarCycle. After deciding to transfer colleges for many reasons, I scored a job working childcare/front desk so I could start to learn the ropes and hopefully get in on the next instructor auditions. A few months later, I began my training and was over the moon ecstatic. 

About two years into instructing, I developed an interest in training the upcoming instructors. I joined the training team as a Master Trainer, and always thought how cool it would be to make that my full-time gig. Literally, it was the dream job. I graduated college with a B.S. in Organizational Communication, and eagerly went into Corporate America two weeks after graduation. I was happy, but still thinking of that dream job…

You guessed it. This summer I joined the StarCycle full-time as their Director of Training and Franchise Relationships. To be in my mid twenties and be able to say I’m living my dream job is something I never take for granted. No, the dream job isn’t always easy, but it’s rewarding as ever. 

Has the dream stopped? Nope. One day I hope to have my own StarCycle Franchise studio. Till’ then, StarFam.

Love,

Jenna

LEARN MORE ABOUT STARCYCLE PORTLAND STUDIO OWNER, DANIELLE

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When Danielle Massari first walked into the StarCycle studio in Lake Oswego 3+ years ago, she had no idea at that time what was written in the stars for her. A mom of two, balancing a career and a busy family, she came to StarCycle seeking a place to push her limits physically, and gain clarity mentally. She found both but also discovered a community that would strengthen her from the inside out. The easiest way to describe how she felt about StarCycle, was that it was addictive. “I had no idea what I was in for when I stepped foot into StarCycle. I wanted a great workout and to connect with people in my community. What I found was much greater.”

After taking classes consistently (shout out to her regular 9am squad!), Danielle took the plunge into becoming a StarCycle instructor. She went through instructor training in fall of 2017, and has been a regular face on the schedule teaching at both the Cedar Mill and Lake Oswego studios. “Being an instructor is the greatest gift I could have given myself. I feel privileged to have the opportunity to step up on that podium and help people dig deep and find their strongest selves.”

Danielle couldn’t believe how much she fell in love with teaching and how she wished she could share this community she loved so much with even more people. Inspired by the StarCycle studio owners in Happy Valley who she’d seen take their love of StarCycle to their local community, Danielle decided to come on-board as a StarCycle studio owner. Danielle couldn’t be more thrilled to bring StarCycle to the Williams neighborhood of Portland, where her studio will be opening on the corner of N Williams and NE Mason! “Portland is such an amazing place to be. Vibrant, exciting, diverse. I have spent so much time on N Williams and really just fell in love with the atmosphere. When it came time to decide where I wanted to focus my energy, I really felt a calling to the heart of N Williams. I am excited to bring a whole new community of riders to StarCycle.”

To keep tabs on Danielle and her studio opening, make sure to follow the StarCycle Portland Facebook page. You’ll also be able to catch Danielle teaching at StarCycle Lake Oswego and Cedar Mill all summer long. When she isn’t teaching, she and her family will be at Tasty n Sons having brunch most weekends or sneaking down the road to St. Cupcake. “The community of N Williams brings so much to the Portland area. So many entrepreneurs like myself investing their time in building a great community.”

To learn more about opening a StarCycle studio in your local community, join our upcoming StarCycle Ownership Info Session on Tuesday, July 25th 11:00 AM Pacific Time. Register here!

#WHYIRIDE: HOW STARTING STARCYCLE AT 8- MONTHS PREGNANT CHANGED CELESTE’S LIFE

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Celeste King is a badass mama of three girls, and she has been riding at our Felida studio since they opened last year! After a life of marathon running, she needed something different that would still challenge her during her pregnancy, and StarCycle was just what she needed. Continue reading to learn how Celeste not only gets a good workout from StarCycle, but it has helped shape her lifestyle.

Name: Celeste King

Home Studio: Felida, Vancouver WA

How long have you been riding?
I became a founding member when the Felida studio opened in October of 2018 and have been riding like a boss ever since.

What do you love the most about Starcycle?
Spin is not an individual sport. We are all there motivating and complimenting and socializing ~ it’s a community. I love the cardio workout and the music and the dimmed lights! Where else can you go to the club at 6 am for a dance party with all your friends 🙂

What is your favorite section of class?
I love love love around the world push ups!!!! I love looking up in the mirror and seeing all the strong, powerful, glistening humans all moving in sync with such concentration and motivation. I just feel this overpowering feeling of unity and teamwork. Spin is not an individual sport. We are all there motivating and complimenting and socializing ~ it’s a community.

#WHYIRIDE Story:
I started going to Starcycle when I was 8 months pregnant with my twins. I have been an avid runner for years, I ran endurance trails, marathons, overnight relay races but when I got pregnant with the twins certain issues arose and the little girls weren’t snuggled in tight enough for mama to continue running so my running was put on hold. Craving that cardio workout still, I heard word of Starcycle Felida opening soon and I was on board…. I couldn’t wait for them to open. I had done spin at other facilities and I knew I liked the workout but I had no idea what I was in store for. I went to the first class during their free ride opening week and I signed up immediately for the founding membership. How else can you be 8 months pregnant with twins and get a cardio workout and a serotonin rush??!! I even did the 6 am ride on the morning that they were born, just a quick detour on the way to the hospital. I ride allot, as much as I can fit into my schedule. I love it, and in fact now the twins are 14 months old and I am free to resume my running and I am still getting my cardio fix at Starcycle and I don’t see that changing.

What outside your life has changed:
My family has become part of the Starcycle community. On weekends, I bring all three of my girls (three, 3 and under) with me to spend time in the child care. They love it!! My daughters have made relationships with the staff as well as the other kids there. This is incredible to me. They are seeing all these strong, powerful and healthy people making this part of their life and this is what they see and will be a part of when they are older. I actually give my 3 year old the option of coming with me or staying home and she ALWAYS picks Starcycle… That’s my girl!

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THE RIDE OF MY LIFE

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Fitness has always been a big part of my life. Living in LA and NYC provided an amazing platform for wellness and fitness instruction, especially indoor cycling. I became a certified yoga instructor at YogaWorks in Manhattan in 2002. From there my passion for teaching was ignited. When I moved to Portland, my appetite to dig deeper into more types of movement grew. I have always loved dance and decided to become a barre instructor. While there were good things about all of these workouts, none of them felt like the perfect fit. Luckily, the stars aligned and I teamed up with Dionne Del Carlo, a fellow fitness instructor and badass business lady. We decided to create a new type of workout that was inclusive, mindful, and totally badass. And with that, StarCycle was born.

This workout is literally everything I’ve ever dreamed of in an indoor cycling class: lights down, candles lit, music thumping for 45 empowering minutes. It’s literally like a dance party on a bike. You can unplug and tune in to your body to the rhythm of the music. We ride to the beat, encouraging and supporting each other with every pedal stroke. One of my clients said it best: “It’s an environment that evokes grit and leaves you feeling sweaty, accomplished, and hungry for more.” YES!

The benefits of StarCycle go waaaay beyond the bike. Our classes transform your body and mind, they boost your metabolism and lift your mood. I’ve seen the impact that StarCycle has made here in the Portland area, and I can’t wait to share it with the world. If you live near one of our studio locations or are visiting town, come ride with us! If you’re interested in bringing the power of StarCycle to your own community, there is room to grow and franchise with us! We’ve got an extensive training program for instructors and studio owners. We have your back every step of the way.

XO
Erin

To learn more about opening a studio in your community and be your own boss click here. To ride with us, find a studio near you.

A PARTY ON (AND OFF) THE BIKE

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When Erin Moone and I started StarCycle in 2013, we wanted to create a workout that was fun and effective, within a community that was supportive to everybody and for every body. Four years later, we have created an indoor cycling experience like no other: we call it a dance party on a bike, and everyone is invited.

But our dreams of creating our own company didn’t begin and end with just the workout. We wanted to build an entire business model that was refreshing and unique. A company that allowed us to work hard, but also understood that we are moms who play an active role in raising our children. A place where we could challenge ourselves to try new things, while supporting one another when they didn’t work out the way we had hoped.

Ultimately, we wanted to have fun with our jobs and to build something that would be fun for other people to be a part of as well. And we’re doing it: we’ve opened two studios of our own and have four franchise locations (our newest studio opened just weeks ago!), with more to come. Our studio owners, along with our team, bring so much insight and energy that I feel lucky to work with each of them. And we hear from our clients on a daily basis how they feel happier since coming to StarCycle.

Is all of this a walk in the park? Heck no! While our workout is super fun, it’s hard. You’ll sweat like never before. You’ll have classes where you simply can’t keep the beat, no matter how hard you try. Owning a StarCycle studio is the same: it’s incredible but it’s also a lot of work. But I’ve found that anything worthwhile is challenging and this journey with StarCycle continues to be the ride of my life. When my daughters have a soccer game, I can make the time to be there. When school is out of session, I either bring them to work with me (we have craft-based child care at all of our studios) or work from home. I’m working hard, but within my own terms, and I respect that of everyone who’s part of our team. And I have to say, any hiccup that comes with being a business owner is made so small when I see how vibrant our clients look after class, when our team shares how much they love being a part of this company, or when our studio owners tell me it’s the best job they’ve ever had.

We’re still growing and evolving StarCycle, but we always want to keep it real and keep it fun. If you’re thinking about joining this party, either as a client or as a studio owner, we’ll keep a bike open for you!

XO,

Dionne

To learn more about opening a studio in your community and be your own boss, click the franchise tab in the header. To ride with us, find a studio near you.

HOW TO GET OVER GROUP FITNESS CLASS ANXIETY AND LEARN TO LOVE INDOOR CYCLING

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Astoundingly, less than 5% of adults participate in 30 minutes of physical activity on a daily basis, and only one-third of adults receive the recommended amount of physical activity every week. For some people, indoor cycling classes, and other group fitness classes, can make going to the gym a lot more fun. But for others, an indoor cycling experience might send their anxiety levels sky-high. When you’re used to working out alone, a cycling class can be a bit of an adjustment. However, most people find indoor cycling to be extremely rewarding, both physically and mentally. If you’re struggling to get over your nervousness about your first cycling classes, we hope these tips will put your mind at ease and allow you to embrace it for everything it has to offer.

Remember that everyone else is nervous too

Whether it’s their very first venture into cycling or they’ve been enjoying these classes for years, most people are at least a little nervous when they walk into a new studio. Exercising in public can be really intimidating, especially if you feel like you’re playing catch-up compared to everyone else. But keep in mind that you’re all in the same boat. No one is going to judge you for not knowing the routine or for taking a break if you need it. Everyone will be so focused on their own workout that they probably won’t even notice! In fact, the only person judging you will likely be you. Keep in mind that all StarCycle classes are held in a dark room, lit with candles, so that you can let go of the idea that all eyes will be on you and embrace the fact that everyone is actually in their own world- getting a kickass workout.

Get to know people in your class

One of the great things about signing up for a group fitness class is the chance to be a part of a little community. As cheesy as it sounds, you’re all in this together. Even if you don’t consider yourself to be particularly athletic, you probably have more in common with others in your class than you realize. Don’t be afraid to put yourself out there before or after class and learn a bit more about others in the room. If you’re really concerned that you won’t be able to make friends, there’s nothing wrong with bringing one or two along with you. Coming into the class already knowing someone else can help you relax and actually focus on the workout, rather than worrying about feeling isolated.

Don’t be afraid to have fun

Indoor cycling is a fun way to workout, so don’t approach it with the same mindset as you do when you run on the treadmill. If you’re struggling with getting the motivation to go to the studio, think about changing your mindset. In every StarCycle class, you’ll be surrounded by amazing music and will have the chance to be motivated by the others around you. It’s often a lot easier to forget how hard you’re actually working when you have an instructor telling you what’s next. It’s actually a great way to get out of your head and let loose a little. When you feel stressed and burned out, the endorphin release will be well worth the effort.

If you’ve never done any indoor cycling before, it’s natural that you might be nervous. After all, when you don’t know what to expect, it’s easy to get carried away with possible scenarios. But remember that your instructors want you to succeed and that your fellow attendees will often be just as anxious as you are. Once you experience it yourself, you’ll probably find that it’s the most effective – and most fun – workout you’ve ever had.

Clip in. Check out. LET’S RIDE!

FROM STARCYCLE INSTRUCTOR TO FRANCHISE OWNER

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Check out our very own Kelly Mreen’s story that was featured in Women’s Health!

Successful weight loss typically starts with a personal revelation, followed by a commitment to exercising and eating right. For some, motivation is sparked by a doctor or family member advising them toward healthier habits. For me, all it took were a few unflattering pictures.

I hit a breaking point when I saw photos of myself and didn’t like what was staring back at me. In fact, I didn’t even like being in pictures. I was so self-conscious that I noticed myself hiding behind other people to mask my body in photos. I felt my confidence, happiness, and well-being quickly slipping away so I decided to make a change – for both my physical and mental health.

Growing up, I was always busy and actively involved in sports. I danced, swam, and played competitive tennis through high school and college. After college, I continued to stay active and run daily – I even added a marathon and a few mini-triathlons under my belt.

Going into my 30s I lost my love for it all. Limited by hip injuries and joint pain, I took some time off to recuperate and eventually fell into a pattern of inactivity. I became so enveloped in being a mom and raising kids that I stopped taking care of myself and consequently gained 35 pounds. A few eye-opening photos later, I was determined and motivated to reignite my passion for fitness, so I signed up for my first indoor cycling class at StarCycle.

I still remember my first heart-pounding StarCycle class, because I hid myself in the last row and could barely finish. However, instead of feeling defeated, it awoke something deeper in my heart and mind, and I couldn’t wait to come back for my next class. The music pumping, the energetic instructors, the friendly riders cheering beside me and bopping in unison to latest beats; it’s an environment that evokes grit and leaves you feeling sweaty, exhausted and accomplished—and I was hungry for more.

Since that first class I’ve lost 40 pounds and have gone from the nervous rider in the backrow to being a full-time instructor leading the charge for others. I even became a co-owner of a StarCycle franchise studio because I’m a firm believer in the StarCycle community and want others to have the same life-changing experience I did.

If you’re trying to jumpstart your fitness routine and become the best version of yourself, below are a few additional tips that helped me along the way:

Find a workout that’s your jam!

One of my biggest pieces of advice to women is to find a workout that speaks to you. If it doesn’t excite you and keep you coming back for more, move on and try something new. A workout shouldn’t be torture, it should be sustainable and effective – and fun!

Give yourself a break.

A huge key to my success was learning to give myself a break. Because I was so active before, it was frustrating trying to start over without hitting the same level of intensity I had before. I started being really hard on myself and would feel like a failure all over again. If you give yourself a break and be kind to yourself, you will be empowered to follow through on your goals.

Set small, attainable goals.

Start out by setting realistic and specific goals. For example, make a commitment to exercise two times a week and increase from there. Big commitments tend to be overwhelming and unsustainable, so be patient and celebrate the small milestones that lead to the bigger picture.

And of course, if you’re seeking a healthy outlet for self-love and inner strength, come ride with me at our StarCycle studio in Happy Valley! As a franchise owner and instructor I love being on the other side of the operation, helping others clip in, check out, and rock their ride the same way my StarFam did for me.

THIS RIDER’S STORY WILL ROCK YOU.

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When I shook Ruth’s hand it all came flooding back: The memories. Her memories. Her childhood… all 336 pages of her memoir become an almost unbearable weight, freezing me in the moment.

At first it seems intimidating meeting Ruth Wariner in person due to her inside stories she’s revealed to the world. But her kind, indomitable spirit and heart of gold envelope me as we sit down to chat about StarCycle and her newly-released book, The Sound of Gravel, now available in stores and online.

Ruth’s memoir details her haunting childhood growing up in a polygamist, Mormon colony in poverty. When she turned four, she was immediately needed for adult responsibilities. She helped care for her siblings while looking over her shoulder for the dreadful, lurking dangers children should never be exposed to. The Sound of Gravel is simple yet beautifully written and refreshingly lacks self-pity.

No spoilers here but Ruth nowadays lives an adjusted, happily married life in Lake Oswego and continues her healing journey despite her chilling memories.

Healing includes daily prayer, meditation, journaling and, you guessed it, riding at StarCycle.
I can imagine Ruth rides much like her embodied, inner character reveals in her book: confident and bold but within her own limits. “Sometimes I just let myself sit down or turn down the resistance on the bike so I’m able to work at my own pace,” Ruth says. “On days I’m feeling stronger, I push it up and get through it. But I make sure it’s enjoyable and I like to have fun. If I’m not having fun, I don’t want to do it.”

Ruth deserves some fun. She deserves the world although she’ll never ask for it. “I want people to know I’m someone who rose above my circumstances,” she says. “I’m somebody who is not a victim, who defined my own life separate from my childhood.”

After years of unsettling instances, Ruth fled her family’s colony at 15 years old. Her goal was simply to keep her siblings together. At 19 she moved out on her own and raised her three younger sisters alone, all while putting herself through school. After earning her GED she put herself through college and graduate school at Southern Oregon University in Ashland, Oregon.

Ruth then received a job teaching Spanish at Gladstone High School and ended up meeting her husband, Alan, on the top floor of the U.S. Bancorp Tower building in downtown Portland, Oregon, at a fundraising event for Portland Monthly. Alan swiftly fell for Ruth, realizing after hearing her stories how similar their kindred spirits are in caring for others in their family – Alan raising two autistic twins of his own.

Most of all, Alan loves Ruth’s ability to forgive: not in the sense that she puts up with being hurt but that she can let go of the pain from her past for her own sake and for the sake of her relationships with loved ones. “It’s helped me be a happier person, and he’s always said that I’m one of the happiest people he knows,” says Ruth.

“I love her courage, generosity and kindness,” said Alan. “I respect her commitment to her family. That’s the thing he loved about her first because I knew if she could have a strong commitment to her siblings, she would have a strong commitment to me, and she does.”

And talking about commitment, Ruth now rides at StarCycle four to five times per week, often with Alan alongside her. “I love the way riding makes me feel; it makes me feel so much better,” she says. “I love how they turn lights down and you ride alone. And I love the kind environment.”

She said Alan is always trying to recruit others to ride at StarCycle, letting them know how it will challenge them in new ways. “It’s a spin class like you’ve never experienced before,” he says.

And Ruth loves rocking the challenges StarCycle offers, like the recent “I WILL NOW” challenge (20 rides in 30 days in December). “And I love the variety of instructors at StarCycle,” she says.

Aside from indoor cycling at StarCycle, just a two minute walk from her home, Ruth and Alan often take long, daily walks around the neighborhood, enjoy hiking, traveling all over the world and join their “Calories Be Damned” dinner club, regularly with local friends.

But most importantly, Ruth says, spending time with her family means the most to her. You can tell she continues to keep a watchful eye on her sisters even though they’re now all grown up, living in different cities with professional careers of their own. They were too young to know the reality of what happened to their family, their older sister shielding and literally saving their lives from it all until they were much older and they asked her what happened one afternoon over lunch, which led to Ruth writing her book over the next five years.

One memory Ruth happily shared with us was when her mom – a constant companion yet a well-intentioned adversary in Ruth’s book – taught her to ride a bike. “She bought it at a garage sale and I got it as a birthday present,” recalls Ruth. “I remember the first day they took off my training wheels and I fell right over. I was three or four and wanted to immediately take off my training wheels. I wanted to be a big girl.”

Over the years she got her wish facing love, loss, fear, anger, resentment and the unknown far younger than most. But she said she often remembers these words, spoken by Maya Angelou – an American activist, poet and civil rights advocate who passed away just last year and Ruth had an opportunity to hear her speak:

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”
Despite her upbringing, Ruth remains resilient and grateful. “I love the fact that I had the opportunity to have an education, it gave me perspective, confidence and a new community and culture to live in,” she says.

Now Ruth’s unending commitment, love and loyalty to her family has never wavered, just as she inspires us all by moving forward with her life and riding into a brighter future.

What does Ruth recommend about StarCycle? “Try it. You’ll love it.
And what do we at StarCycle say about The Sound of Gravel? “Read it. You’ll love it and never, ever forget it.”

TWO GENERATIONS TALK ABOUT NATURALLY STAYING HEALTHY, LOVING LIFE AND SUPPORTING EACH OTHER MOST OF ALL.

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Jen and Kaya, the mother-daughter duo, who ride often at StarCycle Cedar Mill, are two women whom anyone would be lucky to be friends with.
Jen gave birth to Kaya at 20 years old, leading both women to grow into best friends, Kaya heading to Kindergarten while her mother went back to school, the two used to work on homework together at their dining room table.

Now a 16-year-old enthusiastic yet humble teenager, Kaya serves as a reminder to many of us parents how level-headed and inspirational even our kids can become. Clare, her 6-year-old younger sister, enjoys accompanying both women to StarCycle as well.

Both Jen and Kaya started riding shortly after the Cedar Mill studio opened in 2015. A fitness enthusiast and massage therapist for over 10 years, Jen sees clients that “have that thing they love” and decided she too wanted that one physical activity she could love.

“I tried running,” she says. “I didn’t love it.”

“I tried pilates,” she says. “I didn’t love it.

Being a person who works with athletes every day, Jen says, “I’ve always worked out. I love hiking but you can’t hike trails every day with two kids, realistically. Naturally, being a massage therapist I do yoga too,” she says, “but that couldn’t be the only fitness thing I was doing, it wasn’t maintaining my strength enough.”

And then Jen went to help support her friend, Molly, as she was setting up shop at the new StarCycle studio in Cedar Mill.

“I didn’t think in a million years I’d like riding. But now, it’s that thing I love. I wake up and think ‘God, I hope I can find time to ride today!’”

“Lots of times it’s something inspirational the instructor says that keeps me going and helps me push myself on the bike,” says Jen. “They remind you to be fierce. To be primal. I love moments like that in life. I’ve always been an adrenaline junkie, jumping out of planes and stuff. You just don’t get that in your nine to five job.”

At StarCycle,” says Jen, “it’s like bringing out my adrenaline junkie again!”

Kaya says her inspiration stems from her mother. “She’s the mother of two really stubborn girls,” she laughs. “And she works so hard already and to hear her have time to get out and do something else that’s so challenging, yet fulfilling, is amazing.”

Kaya says she loves all the instructors she rides with but “Keelie just goes for it. She’s kinda hardcore and I like that.” Jen’s always raised her children to view health and wellness as a lifestyle. “I tell them, if you’re putting good things in your body, treating your body well, then you’ll be happy,” she says. “Wellness and happiness go together in every way and are engrained in everything.”

For Kaya, “it depends on who you hang out with. I just got back from Sunriver with a friend and we biked for an hour every day and we’d come back and eat a salad,” she says. “You depend on each other to keep you in the right space and remind you why you’re being healthy.”

With school coming up Kaya hopes she’s able to find time to continue to ride at StarCycle with her mom weekly.

And Jen’s not slowing down anytime soon. “I feel really darn lucky. I’m joining a team at a fitness studio in NW Portland to help assist the owner and bring my massage practice,” she says. “I’m kinda in that place where I’m just super thankful.”

Jen goes on to say she’d love to get property (and goats!) someday, and put the whole rat race aside.

Kaya shares her long list of dreams as well. But ultimately, “I just want to live happily,” she says. “I have this philosophy that I don’t need a lot to be happy. I mean I want success of course, but not at the expense of being humble,” she continues. “I’ve never needed a lot to be happy. I grew up being a really happy kid and I’ve seen so many other kids that just ask for so much and I don’t know, they’re never satisfied. School is a goal, to stay educated. And to take advantage of of everything at my fingertips.”

And to Kaya, that includes places like StarCycle.

“I go to StarCycle because I get to release all that pent up stress,” she says. “I just feel so good afterward.”

And let’s not forget 6-year-old Clare, Jen’s second daughter. What makes her happy? “My wonderful mother,” she says. “And StarCycle. I like to take care of the younger children when I go there.”

Hey Jen. You’re doing awesome. You’re a true Rockstar. Being a mother, massage therapist, rider and lover of life. You can’t do much better than that.

Jen sums up her feelings about how StarCycle helped complete that “love” of a puzzle piece she was looking for shape how she feels today: “I just want my family to stay healthy and keep enjoying abundance,” she says. “We don’t have much but our lives are super full.”